| Customer Cloning |
Knowledge
Consulting uses its proprietary information file of all
marketable adults in the US(170 million) to identify
a company’s prospective best prospects or “Clones”.
Through the use of advanced analytic and statistical
techniques we compare all available information of a
company’s customers against all marketable adults
in a company’s area to identify prospects that
most resemble the best prospects.
This approach is far
superior to traditional segmentation schemes that typically
utilize only limited information because the “cloning” approach
utilizes all available information, over 150 attributes
resulting in not only greater granularity, but also larger
potential populations – since missing elements
do not result in excluding names from consideration.
Cloning - The ability to quantify the similarity of desirable
prospect to current best customer has proven to profitably: |
- Increase the Quantity of
prospects that you can profitably market
- Optimize Response
Rates for New Customer Acquisition
- Improve Profitability
of Marketing Campaigns
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A result of employing this methodology for one of our clients is shown here:
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Situation: Over using vertical lists resulted in significant
declines in response rates.
Results: Cloning of best
customers for new customer acquisition efforts resulted
in 200% plus increased in response rate, and over 100,000
new prospects for each location. |
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G2 Knowledge Consulting has deployed proven technologies
to provide improved capabilities to our clients including: |
- Quick Turnaround so timing is in line with many vertical
lists
- Competitive List Pricing ($125 per thousand with
a 100,000 minimum) means media planning is stream-lined
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